Portrait — add headshotThe advisor behind the diagnosis.
For 25+ years, Jamie V. Rubio has done one thing exceptionally well — find the real reason a business isn’t performing, and fix it. As founder of Velvet Edge Strategies and creator of Executive Discovery™, she helps leaders stop treating symptoms and start solving root causes.
Her career runs from Fortune 100 partnerships to the front lines of entrepreneurship. She helped launch and scale an American Express business-development program from pilot to nationwide execution — leading multi-state field sales teams and building the coaching systems, talk tracks, and KPI routines that made performance repeatable. Earlier, as Director of Business Development, she tripled advertising revenue in nine months, securing 23 new accounts and recapturing seven former clients.
She has also built businesses of her own — across medical devices, mortgage services, and events — giving her a rare, ground-level view of what truly drives revenue and what quietly drains it.
What sets Jamie apart is how she sees: she listens between the lines, connects patterns fast, and names the issue beneath the issue — then grounds every recommendation in the numbers, using tools like Power BI, Salesforce, and custom dashboards so decisions rest on evidence, not assumption. Based in the greater Chicago area, she partners with leaders who suspect the real problem isn’t the one they’ve been solving.
